Rock Boom Powers Ugandan Rugby with UGX 1 Billion+ Partnership Deal

Hariss International Limited, through our flagship energy drink brand, Rock Boom are thrilled to announce that we are now the Official Energy Drink Partner of Ugandan Rugby. 

We have signed a partnership with the Uganda Rugby Union (URU) valued at over UGX 1 billion. This three-year sponsorship marks one of the most significant investments in Ugandan rugby to date. 

Rock Boom is stepping up to fuel the passion, power, and potential of rugby in Uganda. Rock Boom will energize Uganda’s rugby by supporting various URU programs, including the senior men's and women's national teams (Rugby Cranes and Lady Cranes), all the major URU competitions, including the Nile Special Rugby Premiership (both men & women), Uganda Cup, and the thrilling National 7s Series.

URU Vice President Commercial, Hon. Andrew Ojok Oulanyah expressed his excitement about the collaboration, saying: “Partnering with a vibrant, high-energy brand like Rock Boom is a major win for Ugandan rugby. This partnership will boost athlete performance, enhance fan experiences, and support our wider vision of growing rugby across Uganda and beyond. We’re proud to have Rock Boom on board as we push the sport to new heights.” 

Samuel Hooper, Head of Marketing at Hariss International, echoed the enthusiasm: “At Rock Boom, we are the energy for winners; we stand for energy, ambition, and drive — values deeply aligned with rugby. This partnership allows us to support one of Uganda’s fastest-growing sports and give back to the community that fuels us. We’re ready to energize the players, inspire the fans, and make a real impact on the game.”

#EneregizeYourGame #EnergyForWinners #RockboomRugby